致理科技大學113學年度第1學期課程教學計畫表 

授課科目名稱	數位投資環境與風險評估			授課教師	林郁芬
課程時程	單學期-上學期			學分數	2.00	上課時數	2
開課系科	國際貿易系			課程性質	選修
開課學制	日四技			開課班級	國二A
開課教室	綜合教學大樓 E57 一般教室 (座位表查詢)
輔導時間 （每週4小時）	每週 (一) A05 - 12:20~13:10       每週 (四) A05 - 12:20~13:10       每週 (二) A05 - 12:20~13:10      每週 (五) A05 - 12:20~13:10

週別	主題與內容	週別	主題與內容
1	(含SDGs主題週) 數位化初探	10	期中考
2	AI人工智慧	11	數位化成熟度
3	CHAT GPT應用1	12	業師-虛擬資產與風險監管狀況
4	CHAT GPT應用2	13	DIGI+方案
5	CHAT GPT應用3	14	數位創新的基礎環境
6	數位化變革的動機與定義	15	數位經濟發展
7	數位化技術	16	期末重點整理
8	數位化商業模式	17	期末考週-筆試
9	數位轉型 人與機器的角逐	18	學習成效回饋週

教材/課本	自編(未定) 敬請老師提醒同學遵守智慧財產權觀念，不得不法影印教科書！
授課方式	課堂教學	是否為全外語教學	否
輔導證照	否
輔導競賽	否
業師協同教學	無
是否為創新創業課程	否
是否為SDGs永續課程	是 教學內容符合之指標： SDG 11 永續城鄉 ;
成績比率	平時： %  多元彈性學習： %  期中： %   期末： %
備註一	如因疫情臨時停課，線上同步教學網址:
備註二
聯絡方式	研究室位置：                研究（辦公）室電話：(02)2257-6167 轉
	E-Mail：

課程名稱：	數位投資環境與風險評估
授課教師：	林郁芬
課程簡介（以100至200字為原則）：

數位轉型加速，數位產業如電商、物流、線上辦公、機器人、宅經濟、遠距智慧醫療、金融科技，發展將更為迅速。 以ABCD為首字母的數位化（A：人工智慧AI；B：區塊鏈Blockchain；C：雲端計算Cloud Computing；D：數據分析Data Analytics）在各種組織中擴張，並改變和征服了我們的生活中的各個領域。數位化給我們帶來了無窮的想像空間，無論是組織還是個人。 在此背景下，藉由課程的規劃與帶領, 從個人、組織和國家各層面上，思考與應對這數位趨勢與風險.
 

Course Title：	Digital Investment Environment and Risk Assessment
Instructor：
Brief Introduction of Course Contents：

the course planning will focus on the forces that can influence digital marketing. They focus on the Political, Economic, Social, Technological, Legal and Environmental forces. Political - The political environment has many factors influencing the trading environment, they are shaped by the interplay of government agencies, public opinions and consumer pressure groups. Some examples of these factors include taxation, investment and management of the business and public affairs. (Chaffey et al) Economic - The United Kingdom has an open economy and ranks among the sixth-largest in the world (IMF World Economic Outlook, October 2014). Issues such as Inflation, GDP, employment levels, interest rates need to be considered so that these strategies ensure the sustainability of a competitive and strong position. Social - The key factors that make up social forces and the implications for digital marketing include; social communities based on demographic profile, social exclusion and cultural factors. The highest important shift in demographic trends is that over 50% of the population of the world lives in an urban setting. As well as emerging markets in Russia, India, Brazil and China represent the market growth, Technological - Technology is vital for competitive advantage and it is the major driver of globalization. Marketers need to understand digital and internet technology as making mistakes can lead to significant consequences. Legal - Laws are in place to provide a framework of control and regulations to enable individuals and businesses to go about their business in a legal manner. There are many legal and ethical considerations in online trading environments and marketers have to understand and work with them. PLT will follow the Data protection and privacy law so their customers are protected. a digital marketer will have to carry out a full assessment of these forces which are shaping the online marketing environment and identify which ones have implications for their own marketing planning and strategic initiatives.

課程專業英文關鍵字：

PEST, Digital environment, digital government, 5G, Innovation, digital economy, AI；Blockchain；Cloud Computing；Data Analytics